Loretta Ahmed

Founder and CEO for Houbara Communications, Loretta is a public relations, brand reputation and crisis communications expert with over 30 years' solid experience guiding clients through transformational times.  Previously, she was CEO for Grayling's UK operations before moving to the UAE to head up Grayling's MEA business in 2013 and going on to acquire the UAE business in 2019.  Loretta has been previously recognised for her 'outstanding contribution to the PR industry' by the CIPR, is a board member for Global Women in PR MENA and was recognized by PRCA MENA as the Middle East PR Leader of the Year in 2020.